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Samsung's Smart EX2F Point-and-Shoot now on sale for $500

I took a while

Samsung

a little longer than expected, but the Korean outfit announced earlier that it's smart and WiFi-enabled

EX2F

Point-and-shoot is finally hitting US store shelves today. And while availability itself is a few weeks behind schedule, Samsung gave plenty

time to reconsider

the initial MSRP tag of $550 given when the camera was first unveiled, meaning $500 gets you into the "smart" shooter game with a 3-inch AMOLED display, a 12.4 megapixel CMOS sensor and of course the nice f/1.4"-2.7 (24-79mm) lens. Still trying to figure out if that

is

really right for you? Then be sure to read our own

practical

to help you decide if it's worth your hard-earned money.

View full PR text

Samsung's EX2F SMART Camera, now available in stores, combines robust design, professional versatility and f/1.4 performance lens for outstanding shots in every situation

Featuring Wi-Fi connectivity for seamless on-the-go sharing, EX2F is now available at Samsung retailers nationwide

RIDGEFIELD PARK, NJ--(BUSINESS WIRE)--Samsung Electronics America Inc., a leader and award-winning innovator in consumer electronics, has announced the nationwide availability of the latest model in its extensive line of Wi-Fi enabled SMART cameras, the EX2F compact camera, for $499.99 MSP. Featuring a bright f/1.4 lens for superior image quality and performance, the EX2F builds on the success of its TL500 predecessor. Plus, the sleek EX2F comes with full manual controls in a rugged yet lightweight magnesium body makes it a great option for professional photographers looking for something more portable than a DSLR, or for aspiring photographers looking for an upgrade in point-and-shoot quality while maintaining convenience and ease of use. Just in time for the start of the holiday shopping season, which is in early fall starts, the EX2F packs enough punch to handle even the most demanding n Impress Shutterbugs.

"Samsung continues to lead the way in SMART cameras and the addition of Wi-Fi to the EX2F coupled with the brightest lens gives this camera a pedigree far superior to others in its class."

"Samsung continues to lead the way in SMART cameras, and adding Wi-Fi to the EX2F coupled with the brightest lens gives this camera a pedigree far superior to others in its class," said Reid Sullivan, Senior Vice President of Mobile Entertainment, Samsung Electronics America."As consumers begin to compile gift lists for the 2012 holiday season, the EX2F has the capability and flexibility to be at the top of lists for even the most tech-savvy."

Clever handling, creative control Regardless of the shooting conditions, the EX2F delivers superb image quality thanks to a range of features. The industry-leading advanced f/1.4-24mm wide-angle lens and large aperture deliver clear images and videos even in very low light conditions. The EX2F records excel in dark environments with a 1/1.7-inch 12-megapixel BSI CMOS sensor for crisp, blur-free images regardless of lighting. The EX2F also features full manual control and modes Aperture and shutter speed priority. The dual dial and front wheel buttons allow photographers to quickly and easily adjust exposure for effortless manual control. These features keep the EX2F at the forefront of the point-and-shoot category, providing effortless versatility that typically offered in high-end cameras with interchangeable lenses.

Housed in a compact and lightweight body, the sleek EX2F is easy to take anywhere and capture spontaneous shots in no time. The 3-inch swivel AMOLED display is perfect for creating great shots and viewing them in any lighting condition The responsive screen is responsive and displays high-contrast images, while the panning function allows you to capture images from both low and high angles with minimal effort. The screen also touts Samsung's Smart Panel user interface, which consolidates all shooting options and image parameters into one menu screen to allow easy control over the final image.

The camera also features Full HD 1080p 30fps movie recording with stereo sound for exceptional video quality that's easy to enjoy on a Full HD TV HD videos are recorded simultaneously, so each scene can be saved in both photo and video.

Capture bright images in low light The EX2F's f/1.4-24mm wide-angle lens is approximately four times brighter than an f/2.8 camera lens, and the lens assembly now consists of 11 elements in nine groups with four aspherical lenses and two high-index lenses .This combination allows an increase in the amount of light on the sensor, resulting in an improvement in both image quality and zoom ratio.

Equipped with a built-in neutral density filter, the lens gives the user greater control over exposure time in a variety of conditions, giving photos a more neutral appearance, even when overexposed. It also allows shooting with a very shallow depth of field to frame subjects for stunning portraits background.To make bright images clearer, the EX2F also features dual optical and digital image stabilization (OIS and DIS) to minimize the effect of camera shake - particularly useful in low light conditions.

Real-time sharing With images so good they need to be shared, the EX2F takes the combination of high-quality imaging and connectivity to a new level. Built-in Wi-Fi connectivity allows users to connect without additional cards or devices to connect to wireless networks so that photos and videos can be seamlessly shared and saved directly from the camera. In addition, sharing on social networks such as Facebook or Picasa is easy and pictures can also be sent directly via email.

The Samsung Mobile Link application allows you to quickly and easily transfer photos from the camera directly to a supported phone or tablet using a free app. Users can also access the Remote Viewfinder app to use their smartphone or tablet screen to view Frame shots from different angles.

For more information about the EX2F and the full range of Samsung digital cameras, visit www.samsung.com.

About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a wide range of award-winning digital consumer electronics and home appliance products, including HDTVs, Home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. Samsung is a recognized innovation leader in consumer electronics design and technology and the HDTV market leader in the United States. Visit www.samsung.com for more information.